• Creativity and innovation: We promote and embrace an innovative and open culture at organizational level. We strive to achieve without fail innovative and inventive solutions to customer needs.
  • Proficiency: As a proficient, priceless, friendly oil marketer we strive to build confidence, trust, credibility and loyalty needed to persuade, serve and satisfy our customers.
  • Team Spirit & Professionalism: We believe success is achieved by looking forward towards attaining maximum advantage from synergy. In view of aggregating individual efforts toward common purpose/goal, we encourage a culture of openness and trust among all our participants. We also promote culture of equality by treating differences in each other with maximum respect and recognition.
  • Integrity: To be the leading oil marketer in Africa by embracing principles of trust, ethical conduct and morality as expected by our customers and society at large.
  • Reliability: Reliability in simple terms refers to extent of dependability At we conduct business we strive to put in place at all times reliable processes in our operations in an express purpose of achieving maximum efficiency and cost-effectiveness. It is only through reliability that we can build confidence and trust in all our relationships.
  • Customer focus: We strive to have customer satisfaction at the cornerstone of our corporate goals. In our policy; customer is the boss and most valued stakeholder.